An Grand-Prix Circuit in
The example is from a study
completed in West Africa for a European businessman and
former motor racing champion, for:
THE BRIEF...To totally
explore the commercial and economic feasibility of a
formula 1 specification race circuit in West Africa and
to explore the possibility of moving the African Grand
Prix from South Africa to the third world infrastructure
of West Africa
MAIN CONCERNS OF THE CLIENT
INITIAL AGREEMENT... Due to
the complex nature of the study, the time element and
the cost that a full feasibility study would incur, it
was agreed to carry out a pre-study. Plans & Profiles,
Inc., would go to West Africa for a period of two weeks
and carry out a pre-study report on the project. They
would then write the full pre-study report and account
to the clients as to the initial findings - help decide
if a full feasibility study should be entered into, give
an estimated cost of such a study and consider if the
project was a "Non starter". The cost of this pre-study
report was set at a daily figure plus expenses.
PRE-STUDY REPORT... Meetings
with politicians from West African countries, Ministries
and Departments that
be involved. Gaining comparable sales of land in
relevant areas and the availability of 1000 plus acres
of land in one block acceptable for the project,
political stability, military and elected involvement,
access roads, airports and sea ports, natural resources,
infrastructure, needed infrastructure, local labor and
expertise, utilities availability, taxation and local
gratuities, local support or opposition. Writing the
report and conveying findings to the client.
FINDINGS... It was
apparent The Gambia. That being the most politically
stable and having a democratically elected government.
The Gambia also had a small but growing European Tourist
trade, local people were both friendly and receptive to
the concept. It had a small airport but with fantastic
growth opportunity due to it being an emergency landing
site for the American Space Shuttle (Built by the USA).
The project could work financially and support gained on
all levels. A full study would take some 6.5 months and
costs were set accordingly on a daily basis plus out of
IMPLEMENTATION OF THE STUDY... A three person team was recruited locally and consisted of a liaison officer, an accountant/collator with full eligibility and ingress into all governmental and research departments and a security officer/guide with a full and colorful knowledge of the country, culture, people, land and history. Experts in differing fields were also contracted for research in the following areas:
Other problems that were also
addressed and solved included: The moving of two entire
villages, allocating of a full wild-life reserve and
wild animal hospital, enlarging the International
Airport facilities, extra scheduled flights by
international airlines, temperature related problems for
race track surfaces, race car and driver acceptance,
world television rights and contracts.
Other features that were also incorporated within the Study were tourist orientated and produced financial gains: Tourist fun cart track, full Marina complex with ocean access via the river, sporting clay complex, race driving school, hotel complex, photographic safari and interior trips.
FOR THE CLIENTS:
FOR THE COUNTRY AND ITS PEOPLE:
FOR OUR COMPANY:
Produced with the full permission of our European Clients.
No confidential information is included in the above statement.
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