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       What's in a Business Plan?

 

A NORMAL BUSINESS PLAN INCLUDES

SYNOPSIS

Business Activity

What is Required funding etc.

 

INTRODUCTION

Background

Personal and Business

 

PRESENT SITUATION

Type of work undertaken

The Law of State, County and City for the project

Marketing and Advertising

Management and Personnel

Business Consultants

Key Skills

Reputation

Photographs

 

STRENGTHS AND WEAKNESSES

 Personal and Project

Strengths

Weaknesses

 

 

THE MARKET PLACE

Customer Base

Full demographics

Competition

 

POSITIONING STATEMENT / MINIMUM FIVE YEAR PLAN

Objectives - What do you want to achieve

Strategies - How will you achieve it

 

HOW THE OBJECTIVES OF THIS PLAN WILL BE ACHIEVED

Future Management and Staffing

Business Potential

Funding

Location

Equipment

Profitability

Growth

Control Systems

Resources

 

FINANCIAL INFORMATION

Notes on Cash-flow

Cash-flow forecast (5 Years) (Each Year Split Monthly)

Totals and Analysis

5 year totals

Conclusion

 

CONTINGENCY EXERCISE

Contingency plans

What to do if something goes wrong

 

APPENDICES

Enclosures - anything that is relevant

 

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